Free shipping* over $60

We Make High-Quality
Products that
Actually Work... Really Well

Eight years ago, two best friends from
Austin, Texas started Puracy with a
single goal – to make effective,
plant-based cleaning and personal
care products that were gentle
enough to use around their
newborn daughters.
After having kids of our own, we discovered
that many natural products that were safe for
use around children and pets had a trade off
– they were not very effective.
So for the past eight years we’ve worked with a
team of doctors and chemists to create
household products that checked
the following boxes:
Fast forward to today. With millions of bottles
sold, Puracy products have become #1
best-sellers on Amazon, they’ve been

featured by The New York Times, CBS, NBC,
and Martha Stewart, and they are now
available at select Target stores nationwide.

Our Small, Family-Owned
Company Is Winning
Major Awards

With more than 20,000 five-star reviews, our
natural & organic formulas have been
thoroughly tested and proven to work

flawlessly in households everywhere. In just eight short
years, we’ve won countless awards, including...
Five-Star Reviews
More than 8 Million
Bottles Sold
Four #1 Best Sellers
on Amazon
“Best All-Purpose
“Best Bathroom
Cleaning Products”
“Best Baby
Skincare Products”

pu-ra-cy [pure-a-sea]
= the state of pure

We believe in full transparency when it
comes to our product labels and marketing
efforts. Our labels clearly outline every
ingredient within each Puracy product - no
exaggerations, no omissions.
Based on our commitment to using only the
purest ingredients available, every Puracy
formula is at least
99.3% natural. Many of our
products contain an even higher percentage
of natural ingredients. In other
words, there
is never more than 0.7% of synthetic ingredients
in any given product formula.

Safe for Your Families, Pets,
and the Environment

No sulfates (SLS, SLES, SCS), triclosan,
formaldehyde, parabens, phosphates, MEA, DEA, TEA,
chlorine, bleach, petrochemicals**, animal by-products,
allergens, perfumes, dyes, or caustics.

Mother Nature +
Doctors & Experts =
Flawless Results

Our goal is to make high-quality, plant-
based products that are actually effective, no
matter the cost. To accomplish this, we

partner with some of the nation's leading
doctors, chemists and industry experts...
Julie Jackson, MD
  • American Board of Dermatology, Double Board Certified (Dermatology, Dermatopathology)
  • University of Texas at Arlington, Summa Cum Laude, Biochemistry
  • University of Texas Medical, Galveston
  • Magna Cum Laude Honors for research in Dermatology
  • UCLA, Dermatology Residency
  • Selected as Texas Super Doctors Rising Stars in Texas Monthly magazine, 2017 & 2018
Ryan Blackman, D.O.
  • American Academy of Pediatrics, Board Certified
  • Boston College, Biology & Philosophy B.S.
  • Philadelphia College of Osteopathic Medicine
  • St. Christopher’s Hospital for Children in Philadelphia, Residency
  • Practicing pediatrics since 2010
Sean Busch
  • On R&D team at 5 major car detailing chemical and equipment brands
  • Founded Detailing By Executive, a luxury car detailing business, while in high school
  • Surgical Device Sales at Johnson & Johnson
  • Director @ ICG America, a consumer goods e-commerce company
  • 2012, met fellow Co-Founder, Paul
  • 2013, founded Puracy LLC
Puracy Lead Chemist
  • This Puracy expert values their privacy, so we’ve opted to keep them anonymous
  • Doctor of Philosophy, Chemistry
  • Massachusetts Institute of Technology (MIT)
  • Nearly a dozen patents
  • Over 40 years of industry experience
  • Puracy Lead Formulator
Our Customers
  • Vital role in product research & development
  • Reviews and feedback provide invaluable insight
  • More than 100,000 pieces of feedback have shaped Puracy
  • Given Puracy a 4.5-star overall rating with thousands of reviews

A History of

Thanks to a series of scientific breakthroughs,
our formulas are engineered to do more with
less - they work better, last longer,
use less
packaging and are made from the purest
natural ingredients available.
Puracy develops industry-leading
10x concentrated laundry detergent
The main ingredient in most laundry detergent is water.
Not Puracy’s. Our award-winning 10x formula washes
96 loads of laundry with a tiny 24-ounce bottle,
reducing unnecessary plastic, water and energy waste.
To this day it remains the most concentrated laundry
sold in the United States.
Shop Laundry Detergent
Puracy launches world’s first
six-enzyme stain remover
Enzymes have proven to be the most effective
ingredients to safely eliminate stains. There are six types
of enzymes, each of which works best on a different type
of stain. After several years of exhaustive R&D, we
developed the first stain remover in history to include all
six plant-based enzymes (our closest competitor uses
only three). The end result - Puracy Natural Stain
eliminates stains that our competitors’
products simply can’t remove.
Shop Stain Remover
Puracy cements its leadership in
eco-friendly refill pouches
In a market where most companies don’t offer refills,
we’re proud to be an industry leader. Our 64-ounce
refill pouches
save more than 90% in plastic, water and
energy compared to traditional bottles. We now offer
the largest refill pouches on the market for nearly a
dozen different Puracy products, which has saved over
300 tons of plastic into our environment — and counting.
Shop Refill Pouches

From a Company You
Can Feel Good About

Zero Risk: 100%
Satisfaction Guaranteed
Developed by doctors,
trusted by families everywhere
Friendly, same-day
customer service
Free shipping
on orders over $60*
Charity donation
with every sale
Never tested on animals:
Certified Cruelty-Free
Hand-drawn artwork
on each bottle supports
local artists

With Each Purchase,
You’re Helping Build a...

Healthy Family
Our ingredients are plant-based,

gentle, hypoallergenic, free
of harsh
chemicals, and child and
pet safe.
Cleaner Environment
Our products are biodegradable, our

bottles are recyclable, and our refill

pouches save more than 90% in
water and energy.
Caring Community
For every purchase, we make a
to local children and families
in need.
Our products are proudly
made in the
USA, and the artwork on
every bottle
helps support local artists.
We're passionate about our mission,
and so are the people
whose lives
have been positively impacted by it.

Proudly made in the
Founded and based
in Austin, Texas.

Puracy is committed to supporting our economy
in our home city of Austin, Texas, as well as
throughout the United States. In the interest
of providing full transparency, this is what
we mean when we list "Made in the USA" and
"Austin, Texas" on our labels and in our
Austin, Texas
  • Corporate
  • Founding
  • Employees
  • Management
  • Artwork
  • Product
    & Development
  • Label
  • Accounting
  • Human
  • 800-Number
  • Advertising &
  • Social Media
  • Videography
  • Dissolvable Pack Manufacturing
  • Website Order
  • Product
  • Graphic Design
  • Foaming Soap
  • Bottles
  • Bottle Caps
  • Dissolvable Pack Manufacturing
  • Product Formulation & Manufacturing
  • Essential Oils & Natural Fragrances
  • Bottles
  • Product Formulation & Manufacturing
  • Shipment Packaging (boxes, plastic bags, tape)
  • Bottles
  • Pumps & Sprayers
New Jersey
  • Product Photography
  • Essential Oils & Natural Fragrances
  • Essential Oils
  • Bottles
  • Essential Oils & Natural Fragrances
  • Refill Pouches
Around the World With plant and mineral-derived ingredients, not everything exists in nature in the United States. Here are some of the components we must source elsewhere. These represent less than 1% of an overall product offering.
  • Himalayan Pink Salt: The Himalayan Mountains, Asia
  • Vanilla Absolute/Vanillin: Madagascar
  • Lavender Essential Oil: France; Bulgaria
  • Lime Essential Oil: Mexico

Puracy is one of the most
loved and respected

natural brands in America.
We’ve been featured by:

Where Can I Buy Puracy?

If you’re like most Americans, you already
use things like hand soap, body wash, all-
purpose cleaner, shampoo, and lotion every
day. Why not upgrade to better quality, more
natural products AND get them shipped right
to your door when you need them? More than
one million customers - from first-time buyers
to natural cleaning product experts - have
already switched to Puracy. Give us a try today
and you’ll save $10 on your first order.