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Natural Baby Care

Natural Baby Care

Guilt-free care for those most innocent. Carefully-developed, natural baby care. Made in the USA with only plant-based ingredients and minerals — never any bad stuff.

  • Money-back guarantee  
  • 25,000+ five-star reviews  
  • Millions of customers served
Baby Body & Hair

Baby Body & Hair

Gentle & safe for even the most sensitive, new skin.

Natural, safe, & effective

We're as obsessed with cleaning as we are about the ingredients we use. We've worked with doctors, chemists, and cleaning professionals to create items that use only safe, plant-based, renewable ingredients and work better than their harsh chemical counterparts.

Never with any Bad Stuff (BS), like heavy fragrances or perfumes, parabens, sulfates, dyes, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyte, & many more.

Highly reviewed
Universal praise

Baby Home Cleaners

Baby Home Cleaners

Babies might be small, but they sure can make enormous messes. Our award-winning cleaning products target grime, dirt, stains, & stickiness, yet they're gentle enough to be safely used around your littlest bundles of joy.

Plant-powered performance

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.

Himalayan pink sea salt
Himalayan pink sea salt
Sustainable coconuts
Sustainable coconuts
Pure olive oil
Pure olive oil
Essential oils
Essential oils

Baby Laundry

Baby Laundry

Concentrated & long-lasting, cuts through caked-on... cake? Leaves laundry like new.

Baby Dish Soap

Baby Dish Soap

No bad stuff, no gunk, no funk, no residue, and no smell. Puracy's enzyme-based formulas lift away milk and food stains, leaving perfectly clean surfaces that are perfectly safe for your little one.

Made by nature-loving doctors

We’re our own customer, so we don’t cut corners. We work with chemists, doctors, pediatricians, and experts to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.

Vegan & vegetarian
Cruelty free
Made in USA
Made by PhDs

Seven years of glowing awards & reviews. Trusted by millions.

Over 25,000 5-star reviews
Over 8 million sold
#1 best seller on Amazon
Ravely reviewed by these fine folks
New York Times
Business Insider
New York Magazine
Martha Stewart
Huffington Post
Seattle Times
Big Bang Theory
The Telegraph