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Natural Laundry Detergent
House /Laundry

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

1338 reviews


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Natural laundry detergent that works. Really well.

natural laundry detergent

Developed by doctors, trusted by families.

From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.


My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!

image of Kalia



I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!

image of Vanessa C

Vanessa C


I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.

image of Lindsay


Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.


Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.


concentrated formula


active ingredients


loads per bottle

Leading Brand-X plastic jug detergent

Puracy Natural Laundry Detergent


more active ingredients

concentrated natural laundry detergent

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Puracy Natural Laundry Detergent

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

Never any “Bad Stuff”

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

No Bad Stuff
Made by Doctors


  • Use 1 pump for small loads in HE washers
  • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
  • Use 4 pumps for regular/large Loads in standard washers
  • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally


How do I get the pump to work?

  1. Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
  2. Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
  3. You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

Natural Laundry Detergent

Based on 1338 reviews
★★★★★ Reviewed on 05/02/2020

Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.

Customer Reviews
4.5 Based on 1,338 Reviews
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Susan C.
United States United States

Love this Laundry Soap

This is the only thing I use. I gave a bottle to my daughter to use at her house. It works. Clothes are clean. No more carrying around heavy jugs from the grocery store. Love it!!!

jeannine g.
United States United States

So far so good

The detergent is working well, so far. I have a first generation HE front loader so that’s saying a lot, haha. I wish it left more of a scent but i everything does come out clean and deodorized so i just need to get used to the fact that unscented stuff usually means no harmful chemicals. I like that refills are available in bags instead of getting a plastic just every time you buy more. Took of one star bc the high PH means i won’t be using it on delicate fabrics like silk. If you guys at Puracy read these, I would buy a delicate wash!

Karen D.
United States United States

Loving it all so far!!

I've only been using Puracy products for about 3 weeks now but so far I love the hand soaps and the laundry detergents and plan on buying more!

Ashlie H.
United States United States

Never received my order

My order never arrived and I was never notified.



Hi Ashlie, We're sorry that your order was unable to be delivered due to damages in transit. While we do our best to ensure our products arrive safely, sometimes these things to occur. It looks like we've got a replacement order processing now. We appreciate your support and hope that you love your detergent! Best, Puracy Customer Experience

Cecille G.
United States United States

We’re very happy with the laundry detergent!

United States United States

Husband has been itching for TWO WEEKS!

this detergent was the only new change to our household and my husband has been itching for the last two weeks. he’s absolutely miserable. itchy little bubbles all over his body. arms. legs. feet! i called customer service who said they’d refund the product but never heard back to my email, so here’s the review. i wanted to love this for the price and HE small amount needed per load, but it’s been a nightmare. he’s still itching while we wait for a different brand to be shipped to us. his only known allergies are to grasses so who even knows what’s triggered him. we purchased the free and clear.



Hi Terri, I'm so sorry to hear about your husbands experience with the Natural Laundry Detergent. There aren't any harsh ingredients in this product that would typically cause an allergic reaction, but everyone's skin is different. In rare cases, our customers may be allergic to our personal care products. We recommend seeing your doctor or a dermatologist for a patch test. This will help determine any obscure or unknown ingredients they may be allergic to in addition to grasses. Our products are backed by our Pure Love Guarantee, so we are happy to refund your purchase if you are not satisfied with the item. If you have any additional questions or concerns, please contact us directly at and we are glad to assist you further. Best, Puracy Customer Experience

Marcie W.
United States United States


This detergent really gets your smelling clothes fresh again.

United States United States


Safe for my body and environment.

Lydia N.
United States United States


This detergent is amazing it cleans my clothes so well and makes them smell so new and fresh! My clothes are much softer now! Thank you for making this.

Susan K.
United States United States


So wonderful to have such a clean and effective product that also smells amazing!