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Natural Shampoo
Body /Hair

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

652 reviews


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Natural shampoo from salon pros.

Demand more for your hair

The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

Plant-based ingredients
Made by salons & PhDs
Certified Cruelty-Free
No parabens, sulfates, & more

Cleans hair for days. Safe for daily use.

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

image of Martha Lynn Kale<br>Salon Owner in Austin, TX

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

Martha Lynn Kale
Salon Owner in Austin, TX

Meet Citrus & Mint

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

Meet Citrus & Mint

Gluten-free & vegan
Gray water safe

Plant-powered performance

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

Packed with vitamins & minerals

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Packed with vitamins & minerals

Never B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

No Bad Stuff
Made by Doctors


  • Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.
  • For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.

Natural Shampoo

Based on 652 reviews
★★★★★ Reviewed on 04/18/2020

My Hair Shines!
I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.
-Coleen C.

Customer Reviews
4.3 Based on 652 Reviews
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Paul S.
United States United States

first time user

impressive shampoo

Jennifer P.
United States United States

Soft hair

This stuff makes my hair so soft and I love that it’s more sustainable packaging to buy the refills. I’d like to eventually see compostable packaging mostly with even less plastic but this is cool. I wish there were more scents offered though I would like something more fruity

Laura R.
United States United States

Squeaky Clean

Talk about your hair being squeaky clean!!! I wish it had a different scent, but I understand some things you have to give up with natural products. It doesn't smell, per se, because fragrance isn't added and I'd much rather have natural than a bunch of chemicals.

Tracy G.
United States United States


Love the shampoo

United States United States

Please disregard my other review about shipping fee issues (can't modify or delete it)

I heard from customer service and they apparently did not see my email because it went to spam. They refunded the extra shipping fee and told me that they are working on this issue. I'm only giving four stars because it has not been fixed, yet. The products are very good for being natural and the refills really reduce waste. I will be subscribing again in a few months once the issue is hopefully fixed.

United States United States

Beware of shipping fees with delayed subscription items.

I subscribed to get the shampoo and conditioner refills. The conditioner was out of stock this time so I got an email stating both would ship when it became available. Then, I got an order confirmation with the costs for just the shampoo. It included shipping for $10.95, which got me worried that I'd be paying that ridiculously high shipping fee twice. I wrote customer service twice on Saturday with questions about their policies. I saw that items could be added to my conditioner when it shipped, so I added laundry detergent thinking that either it would get me over $60 for free shipping or at least I'd get three products for the two shipping fees I thought I was about to be charged. Nope! I got the laundry detergent today and paid for shipping. They did not wait on the conditioner. I ended up being charged for shipping for the shampoo, too, which I have not received, and I don't know if the conditioner is coming or if they're charging me a third shipping fee. I canceled my subscriptions to make sure I wouldn't be charged any more shipping fees. I still have not heard from customer service after close of business Monday. I won't be subscribing again without confirmation that I will pay no shipping fees if I subscribe to $60+ and an item is out of stock. Seems like a racket at the moment.



Hi Russel, Our apologies for the delayed response and confusion with the subscription system. When an item is out of stock, the remaining products in your shipment will be sent. The system will attempt to reship the item daily until it is available or until the next shipment date. While you were able to see a future date on the conditioner subscription, and added an item to it, the conditioner itself could not be fulfilled and therefore the added item processed separately again. We are working with our team to create a better user experience with this function in particular. Again, our apologies for the trouble. We are always happy to make it right. Best, Puracy Customer Experience

Vickie W.
United States United States

Vacation rental must have!

I use this in my vacation rental and love the smell and consistency it provides. Love that I can buy the large refillable size.

Ashley H.
United States United States

Excellent product

We love the scent of the citrus & mint shampoo and conditioner! We bought our first set with the pump bottles and now we have purchased the big refil bags so we are set for a while! Our hair feels so incredibly clean and looks clean longer than the other products we have used before. We switched to this product because my daughter has excema (even on her scalp) which was made worse by the fragrances and build up of the other products we used & also myself being pregnant wanted to go plant based and as natural and safe for baby as possible. This company and its products offer an answer to our problems and prayers!

United States United States

Great shampoo!

LOVE the shampoo! Finally a natural alternative that works really well & does not cost an arm & a leg! Highly recommend this shampoo. My hair fells great!

Theresa B.
United States United States


My husband and I love the shampoo.